Marketing How to Prove the Value of Marketing Is it all fluffy unicorns and rainbows or does it really bring in money?Successful Marketing Measurement (And What We Can Do to Demonstrate the Value of Marketing)Let me start by saying this: I’ve seen some serious marketing blunders. I’ve worked with businesses so tight on their budget they squeaked when they walked, and others who spent money like confetti at a wedding—completely missing their target. Now, having made it through countless campaigns (some legendary, others cringe-worthy), one thing I’ve learned is this: Marketing measurement is not just a nice-to-have; it’s a survival tool. Read More
Marketing Marketing processes for serious gains in your business In today’s competitive business landscape, merely having a great product or service is no longer enough. Success hinges on an effective marketing strategy that can drive substantial growth and outpace competitors. A structured marketing process is essential for achieving serious gains in your business. This article explores key marketing processes that your business should implement to maximise its growth potential. Just how difficult can marketing be?From creating a new page on your site promoting the product or service, supporting graphics, data capture forms, downloads, copywriting, thank you pages, appropriate software, email confirmation, automated messages, email marketing and social media to tracking analytics and clicks and opens, we explore the essential foundations you need to put in place before you start any promotion. Read More