Marketing doesn’t have to be complicated, and it doesn’t have to be expensive, but it DOES (and I can’t emphasise this enough) need to be relevant and targeted.

You’re in luck!

Developing marketing strategies is one of the core offerings of Website Editing & Content Creation.

Planning for Promotion (the bit everyone thinks of first with marketing), but the 7 Ps also include Pricing, Place (how you get your offering to market), Product (what your offering is), People (who is delivering the offering), Physical Evidence (if you have a service offering), Process (customer experience). We can now also include another P for Planet – how your company and offering affect the environment.

Sometimes you can be too close if you are in the company itself, or you just don’t have time (this is a common complaint), so I am here to help you create and deliver a successful marketing strategy.

Just remember though, that marketing isn’t a golden ticket, in my experience (over 20 years), it takes eight to 12 months to see a shift in the needle.